SNAP’s leading brand name, FirstMet (previously AYI), was a multiple-program online dating site that have a giant representative database of around 30 billion users
Nyc, NY–() – Breeze Interactive, Inc. (“SNAP” or the “Company”) (OTCQB: STVI) today established a good rebranding regarding AYI, the company’s flagship matchmaking program and another of your own first relationships software so you can put having Myspace. Just like the the the beginning inside 2007, AYI has generated a residential area of over 30 billion singles around the world, in fact it is now rebranding as FirstMet so you can mirror their sight in making it more convenient for solitary adults to get to know new-people in the a friendly, low-stress environment.
The advertising and appearance out of FirstMet try followed closely by substantive developments throughout the app on internet and you will cellular. FirstMet enjoys increased IceBreakers, an element that has been prominent towards AYI, by the addition of different options getting profiles to connect with ease with other neighborhood members. Simultaneously, FirstMet has unlocked messaging in order to matches, allowing users to deliver an initial message for free to other profiles having exactly who they display mutual attention.
However, we required a stronger brand term to speak men and women experts effortlessly so you’re able to the fresh and you will present pages. We have been delighted to reveal FirstMet, and that catches this new substance in our brand name guarantee: to make it possible for single adults thirty five and you may earlier to help you meet more people and you will lead pleased, more pleasurable lifestyle.”
FirstMet’s iphone 3gs and you can Android os application is both newly remodeled from the crushed with a far more sleek back-prevent system. Not only can this new new iphone and you can Android software manage much better than the former AYI native software, however the the brand new underlying technical allows Snap to make improvements to the new software more often along with less expensive.
Mr. Harrington continues, “Breeze has been using going back period to raise our cellular programs into the higher standards on the market, since most off member craft on dating category features moved on in order to cellular platforms. Toward renamed FirstMet new iphone 4 and you may Android apps, i’ve made cellular the focus to own creativity in the Organization going forward.”
Snap was coupling the fresh new FirstMet release with a promotion seeking so you can reengage people in the 31 mil representative databases that have getting dead. For additional temptation, FirstMet plans to provide totally free samples of the equipment and you can “open domestic” schedules, during which the newest and present pages may experience the great benefits of advanced possess for free.
Mr. Harrington concluded, “We believe that rebranding so you’re able to FirstMet commonly reinvigorate use from the unit and you can reengage previous professionals, driving revenue increases to your Team. It is reasonably a significant proper go on to create a good foundational brand name to own an item with a valuable 29 mil user database. Fundamentally, the fresh new rebranding affirmatively aim an underserved niche on the market, grownups thirty five decades and you can elderly. Which have a lot of the focus and you will creativity focused on link-upwards programs in addition to millennial generation, FirstMet fulfills a significant emptiness in assisting single adults looking to this new dating, while you are reducing the trouble and you can worry of going back to the new matchmaking game.”
SNAP’s Chief executive officer, Alex Harrington, states, “AYI is without question a successful relationship service, giving an effective way for a residential area away from 29 billion american singles to meet up with and you can speak about personal dating
FirstMet is available towards the five desktop computer and you will cellular programs. It is towards desktop computer and you may cellular net during the firstmet, possesses applications available on Fb and also in the new App Store and Yahoo Play. new iphone 4 and you can Android applications try able to obtain. Much more information about FirstMet is obtainable in the: firstmet.
Snap Interactive, Inc. increases, has and you may works relationships software to own social networking sites and you can cellular networks. The latest Degrees try an effective patent-pending cellular matchmaking app catering to higher-top quality american singles.
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Facebook was an authorized signature out-of Facebook Inc. Fruit, iTunes and you will iphone was registered trademarks regarding Fruit Inc. and you can Software Shop is actually an authorized solution draw out of Fruit Inc. Android and Bing Enjoy is registered trademarks out-of Google Inc. FirstMet together with Degree is actually trademarks and AYI is actually an authorized trademark away from Snap Entertaining, Inc.
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