Enhancing Guest Experience in the Hotel Industry: The Best AI Hotel Chatbots for Superior Customer Experience Using AI Hotel Chatbot
It’s about setting clear goals, like boosting bookings or streamlining guest services, and making sure the chatbot is easy for guests to find and use. Keep an eye on how guests are chatting with your bot and tweak things as you go to keep the conversations flowing and helpful. Book Me Bob is a fast, efficient, and precise Generative AI chatbot designed to revolutionize guest interactions. With the ability to recall conversations instantly, Bob ensures personalized and memorable experiences for every customer. And the best part – inhotel.io offers the magical chatbot with an embedded smart contact form, essential tools for any guest experience, absolutely free, forever. Intercom’s chatbot (Fin AI) is a powerful tool for hotels that helps them offer personalized and efficient customer service around the clock.
Moreover, chatbots can provide valuable insights into customer behavior and preferences. Altitude centralises guest experience and back-of-house systems into one seamless, cloud-based solution to elevate hospitality. Our chatbot makes things easy with live chat hand-off, automatic response generation and can even place guest requests and generate these into tasks for your team to take care of. In the last few years, operators have begun to take a serious look at automation in their hotels, with a quick win being communications automation with chatbots. A chatbot can form part of your omni-channel communications strategy and you’ll see the benefits pretty quickly. The concept of a chatbot has been around for decades, but has seen significant improvements over the last few years as technologies like AI and NLP develop.
Chatbots in hotels also improve the check-out process, with document uploads and billing integrations allowing your guests to make post-stay payments without human interactions. Still, if there’s something beyond a chatbot’s capabilities, they can also call on a human customer service specialist and get their issues solved instantly. In marketing, AI is enabling hotels to deliver personalized experiences to guests even before they check in. By analyzing guest data, AI systems can create tailored marketing campaigns and offer personalized packages.
The goal is to blend AI’s efficiency with a personal touch, making every guest feel special and well taken care of. Think of them as super smart robots that can chat with you through websites or messaging apps. This tech not only makes your planning smoother but also helps hotels keep up with what you need without missing a beat.
These systems streamline all operations for a smoother, more automated experience that customers appreciate. By handling these queries efficiently, a hotel chatbot enhances guest satisfaction, reduces the workload on hotel staff, and ensures a seamless guest experience. Hotel owners can use AI-powered tools to improve post-sale service, data analytics and customer retention.
Moreover, our user-friendly back office is designed for you to navigate easily through your communication with your guest in your most preferred language. However, before you try integrating all the complex chatbot systems that require complex set-up and customization, Chatbit should be the #1 hospitality chatbot to try. Not just a scaled-down version of what’s used at major hotels, tools like those offered by chatbit.co are specifically designed keeping in mind the unique needs and challenges of smaller establishments. If you’re tired of replying to questions with ‘check in is at 3pm’ a chatbot is the answer for you. Chatbots are just one of the many ways artificial intelligence is changing the hospitality industry.
Higher staff efficiency
If you’re considering introducing smart technology tools at your hotel, read our step-by-step AI onboarding guide for hoteliers to be exceptionally prepared for this process. Beyond the hotel website, an advanced chatbot integrates with various communication channels such as Facebook, WhatsApp, Instagram, Line, Telegram, WeChat, and Google My Business. We hope you can give us another chance to provide you with a more enjoyable experience in the future.
With our latest integration with ChatGPT, our chatbot is easier than ever to set up, available 24/7, cost effective and offers instant responses to your guests. The Chatbot acts as your first level support, solving guest problems quickly and shift operational pressure from your team. This helps you personalize future interactions, improve the guest experience and boost sales with tailored offers.
- If you’re tired of replying to questions with ‘check in is at 3pm’ a chatbot is the answer for you.
- With an omnichannel hotel chatbot, guests can contact you via their preferred messaging platform, e.g., Instagram, WhatsApp, or WeChat, instead of just your site.
- Gone are the days of lengthy phone calls and cumbersome booking processes.
- The WhatsApp Chatbot automates many routine tasks such as handling inquiries, managing reservations, and taking room service orders.
- Let our hotel chatbot automate your follow-ups, and get a big boost in your direct bookings as a result.
At inhotel.io, we consider the ability to hold meaningful chat conversations with clients the bare minimum skill that any guest service agent has to have. We therefore believe that within a reasonable limit, this essential functionality should be accessible to all hotels and travelers. There are all kinds of use cases for this—from helping guests book a room to answering frequently asked questions to providing recommendations for local attractions. A big factor in any hotel’s success is the quality of their guest experience. This includes everything from the initial booking process to check out (and everything in between). All information, instantly available to a guest’s mobile device, without any downloads.
This simplifies the booking and organization of events, making it a hassle-free experience for guests and event planners alike. Furthermore, chatbots can also provide information about local attractions, events, or nearby restaurants, enhancing the overall guest experience. Chatbots can help guests discover hidden gems and create memorable moments during their stay by offering personalised recommendations. Chatbots can integrate with existing hotel systems, such as property management or booking platforms, seamlessly exchanging information and ensuring a cohesive guest experience. This automation reduces the risk of errors and improves operational efficiency, ultimately leading to cost savings for the hotel.
Boost your revenue with Brance’s smart AI chatbot
Artificial intelligence in hospitality is highly resilient in terms of language functionality, increasing the value of AI chatbots for travel companies. A multilingual bot ensures you can provide support to globetrotters without worrying about misunderstanding or communication failures due to language barriers. For a chatbot with programmed natural language processing (NLP), customer inputs are always easy to understand and respond to, whether in English or Arabic. The case studies highlighted in this blog post illustrate the multifaceted impact of AI in the hotel industry.
Send canned responses directing users to the chatbot to resolve user queries instantly. All of this not only improves foreign visitors’ experiences but also expands the potential customer base and cuts down on productivity losses from language mix-ups. For instance, if a conference or other major event leads to a surge in hotel bookings nearby, artificial intelligence software can automatically adjust prices to align with the rising demand. Made in Louise Hotel in Brussels was the first hotel to benefit from this integration and the results went beyond their expectations.
We are dedicated to creating the tools that you need to take hospitality (your art) to the next level. With e-commerce you could stay on the sofa, go online, choose your shoes and have them delivered. The productivity gain was immense because that afternoon became half an hour. AI has already transformed many industries, but a big chunk of AI is yet to come. 1000+ hospitality integrations, no connection fee, endless opportunities to optimize.
Guests often have a lot of questions or requests about their upcoming stay and can use the chatbot to get quick answers to their queries. Chatbots can use pre-loaded information from the hotel compendium and other documents to provide relevant and useful information. This includes processing requests like late check outs, restaurant bookings and more.
To aid businesses in evaluating bot investments, we’ve developed the Chatbot ROI Calculator. This tool projects conceivable savings by comparing current operational costs against anticipated AI efficiencies. It’s an effective instrument for understanding the financial implications of AI adoption. Personalise the image and tone of voice to fit your guidelines and provide a seamless brand experience. Just to think of it, with Chatbit you can have a fully functional trainable AI chatbot with 500 monthly responses absolutely for free!
Is it safe to talk to AI?
The chatbot still has the possibility of sharing inappropriate and harmful content, which could be damaging to young users. You should also avoid sharing sensitive or personal information with My AI, as you can't stop the chatbot from storing information from chats.
While some rule-based chatbots are built for more straightforward tasks, AI-powered chatbots are designed for intelligent and complex tasks. Chatbots use a technology known as Natural Language Processing (NLP) to understand what’s being asked and trigger the correct answer. The best and most advanced bots are powered by artificial intelligence, but many bots follow a set of rules programmed via a bot-building platform. It should also be able to execute tasks about those questions and answers. Gain valuable insights into your hotel’s live chat performance with our interactive reports.
The travel industry is ranked among the top 5 for chatbot applications, accounting for 16% of their use. At their core, hotel chatbots are like brainy bots that learn from chatting with guests. They get better over time, thanks to AI and machine learning, understanding the ins and outs of what guests need. Some follow set scripts, while others go with the flow, crafting replies on the spot. It’s all about picking the right chatbot that fits the hotel’s vibe and guest expectations.
This allows everything to be hosted in the cloud – making website integration incredibly easy. Automating hotel tasks allows you to direct human assets to more crucial business operations. Instead of waiting for a hotel booking agent, the hotel chatbot answers all these questions along the way.
Marriott International has experimented with AI-powered assistants in rooms that allow guests to control room settings, including lighting, temperature, and entertainment systems, through voice commands. This not only adds convenience but also provides a tailored experience to each guest based on their preferences. In fact, 54% of hotel owners prioritize adopting instruments that improve or replace traditional front desk interactions by 2025.
AI- and NLP-powered chatbots are the final piece in your customer support puzzle. They answer questions like humans, they sound like humans (if voice-enabled), and they are tireless, unlike humans. At Acropolium, we have a soft spot for smart technology and chatbots, and we love creating AI and ML solutions for the tourism and HoReCa industries. You can find the Acropolium name carved behind many advanced analytics and hotel management systems, among other software. As a digital concierge, a hotel chatbot adds convenience to your guests’ stays. Do they want to get pointers on the best spots to dine out at or request a ride?
With a vibrant data security process and offsite hosting, you ensure your property has a comprehensive solution for better customer service processes, interactions, and lead conversion rates. Of the many tools found online, like Asksuite, HiJiffy, Easyway, and Myma.ai, one stands out for its incredible support and ease of integration – ChatBot. This streamlined hotel chatbot offers quick and accurate AI-generated answers to any customer inquiry. The primary way any chatbot works for a hotel or car rental agency is through a “call and response” system.
However, don’t forget to consider adjusting your hotel chatbot for FAQ pages, seasonal promotions, email support, and a ton of other ways. Sometimes, guests want a last-minute solution because of unforeseen plans. Having as smooth and efficient a booking process as possible feels rewarding to these customers and will boost your word-of-mouth marketing and retention rates. There are an estimated 17.5 million guestrooms around the world catering to everyone from last-minute business travelers to families enjoying a once-in-a-lifetime vacation.
For others, it’s a way to provide customers with a higher level of care during their stays and keep them coming back. The implementation of our AI chatbot has significantly transformed Grandeur Hotel’s customer service experience. They’ve achieved greater efficiency, increased profitability, and more satisfied customers — a true testament to the power of AI in modern business operations. It enables visitors to take a virtual tour without leaving their current location. From room service to food quality, this chatbot takes guests’ feedback and suggests improvement areas to the hotel management staff.
You can foun additiona information about ai customer service and artificial intelligence and NLP. HoReCa (Hotel, Restaurant, Cafe) is one of the industries Acropolium has been serving with AI-powered solutions for years, providing chatbot development and AI automation services. Hi, I’m Adir Ron, Duve’s Chief Marketing Officer and a hospitality advocate. The current direction of travel suggests that AI will make hotels a more pleasant and personalized place to be. This is the established offering of the luxury segment, where teams are paid to anticipate what you need, to effectively think for you. When it’s done well it can feel magical and, with AI, we can replicate that across the segments. In today’s digitally-driven world, there’s an increasing need for events and exhibition organizers to leverage technology for enhanced attendee engagement.
Myth #1: Chatbots Only Understand a Few Simple Questions
From room service to spa treatments- STAN can schedule a time for your guests. This service reduces customers’ barriers to finalizing a stay at your hotel, leading to higher occupancy rates and better revenue. Little Hotelier is an all-in-one technology solution that has been designed specifically for small hotels and accommodation providers.
Moreover, by reducing manual processes and improving operational efficiency, artificial intelligence creates giant cost savings and resource optimization for hospitality businesses. Streamlined operations and enhanced guest satisfaction translate into improved revenue generation and profitability for hotels and other hospitality establishments. As chatbot technology advances quickly, they become more intuitive and user-friendly.
Engati chatbots redefine convenience by assisting guests in ordering room service and requesting additional amenities. Whether it’s extra towels, pillows, or specific food preferences, the chatbot can efficiently handle these requests. Additionally, guests can seek information about on-site facilities like restaurants, gyms, pools, and spas, making their stay even more enjoyable. These personalized recommendations create a unique and enjoyable experience for guests, increasing the likelihood of upsells and cross-sells. Chatbots are valuable assets in a hotel’s revenue management strategy by driving additional revenue through targeted suggestions.
Given that, you shouldn’t go alone when breaking new ground with an AI chatbot. The best way to bypass implementation challenges is to have someone to guide you through them. Standing on top of hospitality tech trends, it can be programmed to take on many roles, and here are the most common of them. This will mean that there shouldn’t be a massive Chat GPT difference between your experience in a five-star hotel and a two-star hotel. There will be a reliable consistency that will allow you to get the most out of your stay, whatever your reason for being there. John is a certified personal coach who offers one-on-one coaching sessions and group workshops on personal growth and career advancement.
This is the best way to future-proof your hotel from the ever-changing whims of the economy and consumer marketplace. There are many examples of hotels across the gamut of the hotel industry, from single-night motels in the Phoenix, Arizona desert to 5-star legendary stays in metropolitan cities. For example, The Titanic Hotels chain includes the 5-star Titanic Mardan Palace in Turkey. The best hotel chatbot you use will significantly depend on your team’s preferences, your stakeholders’ goals, and your guests’ needs. You want a solution that brings as many benefits as possible without sacrificing the unique competitive advantage you’ve relied on for years. If a family purchased a cot upgrade for their 11-year-old at last year’s stay, an automated hotel chatbot can suggest that same experience and even ask how their now 12-year-old is doing.
AIMultiple informs hundreds of thousands of businesses (as per Similarweb) including 60% of Fortune 500 every month. I am looking for a conversational AI engagement solution for the web and other channels. Regarding the age of our building, we understand that it may not be to everyone’s liking, but we do take pride in preserving its historic charm while ensuring it meets modern standards. That being said, we understand that noise insulation is a crucial aspect of a comfortable stay, and we will take steps to address this issue.
Can I change the language of this Hospitality chatbot template?
Thus, bots not only elevate comfort but also align with contemporary hospitality demands. Guests can easily plan their stay, from spa appointments to dining reservations. Such a streamlined process not only saves time but also reflects a hotel’s commitment to client convenience. The integration of such AI-driven personalization signifies a new era in guest service, where each interaction is carefully modified to individual tastes and needs.
In addition, most hotel chatbots can be integrated into your hotel’s social media, review website, and other platforms. That way, you have an automated response that improves engagement and solutions at every customer touchpoint. Read the rest of the article for a full guide to hotel chatbots, including how to implement one on your property’s website for a boost to direct bookings.
AI In Hospitality: Elevating The Hotel Guest Experience Through Innovation – Forbes
AI In Hospitality: Elevating The Hotel Guest Experience Through Innovation.
Posted: Wed, 06 Mar 2024 08:00:00 GMT [source]
By Dean Elphick
Dean is the Senior Content Marketing Specialist of Little Hotelier, the all-in-one software solution purpose-built to make the lives of small accommodation providers easier. Dean has made writing and creating content his passion for the entirety of his professional life, which includes more than six years at Little Hotelier. This website is using a security service to protect itself from online attacks. There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data.
This automated messaging service enables hotels to interact with guests, answer questions, guide them in making reservations, and provide tips. AI-connected devices and sensors can be integrated into smart hotel rooms to provide automation and personalized experiences. Voice-controlled assistants can adjust lighting, temperature and entertainment systems according to guest preferences. Artificial intelligence can also monitor energy consumption patterns and optimize energy usage, reducing costs and improving sustainability. Hotels like the Radisson Blu Edwardian in London and Manchester, for example, are already using artificial intelligence to streamline guest services. Edward, the virtual concierge, is a chatbot that works on a text-notification basis.
Please don’t hesitate to reach out to us directly if you have any further concerns or if there is anything we can do to make things right. We take all feedback seriously and are actively working to address the issues you mentioned. We appreciate you bringing this to our attention as it allows us to make improvements and better serve our guests. As a Business Analyst with 4+ years of experience at Acropolium, I have served as a vital link between our software development team and clients. With a comprehensive understanding of IT processes, I am able to identify and effectively address the diverse needs of firms and industries.
Based on AI-generated recommendations, hotel chains and service providers can create personalized mail, videos, merchandise or other forms of targeted content to send to guests. These communications can include information about new offers, recommendations, tips, and other relevant content based on individual preferences, previous interactions and other factors. This personalized approach enhances the guest experience and strengthens customer loyalty.
Whether it’s identifying new market segments, refining pricing strategies, or launching targeted promotions, AI is helping hotels stay ahead of the competition and drive business growth. The chatbot is programmed to answer a wide range of FAQs, including inquiries about check-in/check-out times, pet policies, availability of amenities, and more. This reduces the need for customer service reps to handle these routine queries. Chatbot solutions for hotels are adept at managing frequently raised queries.
- For example, they can be linked to your hotel’s booking system to provide real-time availability and pricing information.
- Check out our newest integration with Velma, the hotel chatbot developed by Quicktext.
- What AI-powered tools does your hotel use to improve the guest experience?
- They know that modern hospitality chatbots significantly improve their experience.
Evidently, the future of hospitality is here, and thanks to AI website chatbots such as Chatbit, it’s a future all hotels can be a part of. This makes AI chatbots highly efficient and effective in handling customer queries for hotels and resorts. Chatbots can offer complementary and personalised recommendations to guests based on guest preferences.
Use this data to personalize the current and future stays with recommendations for restaurants, activities, and services that match your guests’ needs. After checkout, use these insights to tailor your email marketing and send relevant offers your guests can’t resist. Hotels benefit greatly from AI chatbots as they reduce costs and increase direct bookings by automating customer service and streamlining administrative ai hotel chatbot tasks. In wrapping up, hotel chatbots are not just a passing trend; they’re revolutionizing how hotels connect with guests, making every interaction smoother, more personal, and more enjoyable. As we look to the future, the possibilities are endless, with AI playing a starring role in crafting the ultimate guest experience. —your room’s booked, your preferences are noted, and you’re all set for an adventure.
This approach not only helps eliminate personal biases among recruiters but also ensures a more comprehensive evaluation. These possibilities will especially benefit seniors, people with disabilities and other customers with special requirements. He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem’s work in Hypatos was covered by leading technology publications like TechCrunch and Business Insider.
What are AI chatbots used for?
AI chatbots are commonly used in social media messaging apps, standalone messaging platforms, proprietary websites and apps, and even on phone calls (where they are also known as integrated voice response, or IVR). Typical use cases include: Timely, always-on assistance for customer service or human resource issues.
To get started, all you need to do is like Chatling to the data sources you’d like it to train on—things like hotel websites, policy documents, room descriptions, menus, and so forth. Once connected, Chatling will train itself to respond to guest inquiries on any topic that you’ve linked it to. Enhance the visitor experience with virtual travel consultant that can guide and answer questions. AI for managing account information, service requests, and amenity bookings within Multifamily Units. However, the most important is ensuring your guests always feel valued and well-cared for during their interactions and stays with your property.
How do hospitals use AI?
As of today, AI is primarily utilized to increase speed and accuracy in the healthcare realm. Some of the current uses of AI in this field include: Diagnosing Patients: AI algorithms analyze medical imaging data, such as X-rays, MRIs, and CT scans, to assist healthcare professionals in accurate and swift diagnoses.
STAN is the AI-powered chatbot designed specifically for the hotel industry. STAN can help guests with a variety of tasks, including account inquiries, amenity booking, and service requests. By using natural language processing and machine learning, STAN can understand guest requests and respond with relevant information quickly and accurately.
Tools like TrustYou use AI to sift through online reviews and surveys, gathering insights that help hotels improve their services and address specific guest needs. This chatbot is designed specifically for hotels and uses machine learning to provide personalized guest experiences. It can also handle tasks like room bookings, upselling services, and answering guest queries, making it a valuable tool for any hotel. In a world that can not wait, hotel chatbots have become hoteliers’ best allies in providing excellent guest experiences while generating bookings and additional revenue.
The SABA Chatbot is an automated communication platform that provides a quick and easy way for guests to communicate with a hotel or vacation rental property. Artificial intelligence (AI) has the potential to make an enormous impact on the travel and hospitality industry. Engati chatbots enable hotels to collect valuable feedback from guests, helping them enhance their services. Guests can share their experiences, report issues, or seek assistance through the chatbot. With the chatbot as the first point of contact, guests receive prompt support, and their concerns are addressed efficiently, improving guest satisfaction. Hotel chatbots can analyze guest preferences and recommend personalized experiences, boosting revenue.
Because AI chatbots for hotels can comprehend real language, they may react in a conversational manner that is accurate and interesting. They can also be interconnected with many different technologies and services, including reservation systems, reward programs, and even travel suppliers. Chatbots can offer tailored recommendations and suggestions by analyzing guest preferences and previous interactions, creating a unique and memorable experience for each guest. This level of personalization not only enhances guest satisfaction but also strengthens brand loyalty. In the hospitality industry context, a chatbot is an AI-powered software application that interacts with guests via messaging platforms or websites. It uses predefined rules or machine learning algorithms to understand and respond to guest queries, providing a seamless and personalized experience.
Don’t miss out on the opportunity to see how Generative AI chatbots can revolutionize your customer support and boost your company’s efficiency. Nevertheless, it is not possible to compare flight options or make reservations for holiday packages, which usually provides chatbot for airports. The AI integration is still in its initial stages, and it is not currently capable of planning an entire trip, as Expedia is cautious about providing incorrect or substandard information. Despite the impressive advancements in AI chatbot technology, errors may still occur; hence, precautionary measures have been implemented. Our hotel chatbot comes equipped with pre-defined responses for frequently asked questions, such as hotel policies and information; ensuring your visitors receive the right information in seconds.
What’s better than ChatGPT?
- Best overall: Claude 3.
- Best for Live Data: Google Gemini.
- Most Creative: Microsoft Copilot.
- Best for Research: Perplexity.
- Most personal: Inflection Pi.
- Best for Social: xAI Grok.
- Best for open source: Llama 3.
- Most fun: MetaAI.
Bringing together dependable but inspiring service with optimized operations will help change hotels from a sector on the periphery to a profitable – and inspiring – industry. We are eager to use technology to improve productivity, but as with our burger, rather than completely overturn the process, we are shifting productivity somewhere else. Distributed management provides the solution to this, allowing team members to work collaboratively, but autonomously, over a network. The guest is happy, but you have added a level of complication for the kitchen, for your supply chain, multiplying the number of problems that you had before. Absolutely, the WhatsApp Chatbot can be programmed to take complaints and feedback from guests. This ensures every grievance is heard and every feedback is acknowledged instantly, contributing to a better customer experience.
A chatbot works as a virtual booking assistant, operating particularly well when faced with frequently asked questions (FAQs). It provides guests with information on availability, pricing, amenities, services, and the booking process itself. A hotel chatbot is a type of software that is used to replicate a conversation between the property and a potential guest on the hotel’s website.
They can also provide text-to-speech support or alternative means of communication for people with disabilities or those who require particular accommodations. Supported by a hotel chatbot, your front desk can focus on providing the best experience while guests can receive the information they need. Track how many questions your bot answers, the sales it generates and the issues it solves. https://chat.openai.com/ Exploring this data reveals where tweaks could further improve the guest experience and drive more business down the line. With rising labor costs, automating guest communication is also a powerful way to manage your operating expenses. For example, if a guest reports a water leak, all concerned departments immediately get a high-priority alert that supersedes less urgent requests.
That’s time-consuming and may still not yield the best guest experience since the interactions will always remain somewhat mechanical. Even hotel chatbots are gaining traction quickly with usage in hospitality increasing by over 50% in 2022 alone. Hotel chatbots became a great tool to help hotel staff deal with their high workload and the repetitive questions they must reply to daily. These conversational bots also provide a scalable way to interact one-on-one with buyers, which can be especially handy in a labor shortage. Is for both guests and staff to use, and what kind of support the provider offers. The cream of the crop will balance cutting-edge AI technology with user-friendliness, ensuring it can grow with your hotel’s needs and keep up with the latest tech trends.
They can also continuously learn from interactions and improve their performance over time, which gives early adopters an advantage. Modern hotel chatbots can now assist guests with various services, such as making reservations, ordering room service, recommending local activities, or providing information about nearby attractions. Their ability to understand and respond to user queries conversationally has made them invaluable tools for enhancing the guest experience. The Novotel Amsterdam City’s chatbots are currently assisting guests with room bookings, restaurant reservations, and FAQs, while Marriott International’s chatbots can also take room service orders. In the highly competitive hotel industry, hoteliers are expected to provide high levels of customer service and satisfaction while constantly looking for ways to improve their operations.
What are the uses of chatbots in hospitality industry?
A properly designed chatbot can quickly and efficiently address customer queries regarding amenities, rooms, and services. This streamlined communication process can expedite decision-making and ultimately increase reservations made directly through the hotel website.